Now, Its no surprise that I love a bit of Becks oggling - I did a post in January about his underwear range for H&M (http://www.lipstickglamour.blogspot.co.uk/2012/01/david-beckham-for-h.html).
For the cover, photographer Doug Inglish decided to replicate that memorable moment where Daniel Craig made his way out of the sea in those swim shorts. Eye candy much?
This is groundbreaking news for the women's magazine industry. Usually, Elle covers are graced with beautiful females flaunting gorgeous clothes and flawless make-up. This July 2012 cover shakes things up a bit. But why for the sudden change?
David Beckham is, in fact, the unofficial mascot of the GB team for the up and coming Olympics, and so it is understandable that Elle decided to pounce on him first - even if he doesn't fit their usual cover criteria.
Soon enough good old Beck's face (and bod) will be EVERYWHERE. Well...there's no complaints on my end!